Sneakerheads

 

Bringing a sneaker to life for a title sequence.

Brief

 

Create a title sequence for a documentary that celebrates sneaker culture.

 

Woking in collaboration with Ben Borst.

Insight

 

Sneakherheads worship sneakers and put them on a pedestal. The main reason they purchase different sneakers is because of the design, all the different parts are important.

 

Wouldn't it be great if a sneaker could come to life?

 

Solution

 

We took apart a brand new pair of sneakers stitch-by-stitch to create a stop-frame animation. We wanted to celebrate all the different parts of a sneaker and bring it to life. Over 300 photographs were taken that were then edited and compiled into a stop-frame animation to be used as a title sequence.

Sneakerheads

 

Bringing a sneaker to life for a title sequence.