Re:nt by John Lewis

 

Re:thinking the way we buy furniture.

And, picking up a D&AD New Blood Graphite Pencil because of it.

Brief

 

Design a product or service to connect young, busy-city dwellers with John Lewis.

Insight

 

Research shows that the majority of young adults living in cities are renting their homes. Why would they spend a lot of money on high quality furniture if there is no guarantee they'll be living in the same home for a long period of time?

 

We subscribe for our entertainment, pay monthly for our mobile phones and lease our cars. So why don’t apply this same buying technique to furniture?

 

Solution

 

Re:nt by John Lewis is a new range of furniture that can be rented on a flexible monthly contract. Flexible payment plans make it affordable for all types of earners.

 

The online experience has been re:imagined to make it more convenient for young adults to browse and find the best furniture for their home. Furniture can be bundled together and rented on one contract, then delivered at an hourly slot any day of the week.

Re:nt by John Lewis

 

Re:thinking the way we buy furniture. And, picking up a D&AD New Blood Graphite Pencil because of it.

Re:nt by John Lewis

 

Re:thinking the way we buy furniture. And, picking up a D&AD New Blood Graphite Pencil because of it.