Makinohara Green Tea Packaging

 

Changing the image of Green Tea packaging in Japan.

And, coming runner-up in an international design competition because of it.

Brief

 

Redesign Makinohara's Green Tea packaging to make it feel more modern and appealing to the customer.

 

Working in collaboration with Harry Kitchin and Tegan Price.

Insight

 

The Matcha tea is grown in huge tea plantations in Japan. It is also very common to drink green tea from a bowl in Japan.

 

Solution

 

We created a pattern inspired by tea plantations and overlayed this onto the packaging. We gave it a foil finish to make it really stand out on shelves and give it a premium feel to it. Playing on Japanese craft culture, we used origami to create a scoop. The main packaging folded out into a bowl to tie it into how green tea is normally consumed in Japan.

Makinohara Green Tea Packaging

 

Changing the image of Green Tea packaging in Japan. And, coming runner-up in an international design competition because of it.

Makinohara Green Tea Packaging

 

Changing the image of Green Tea packaging in Japan. And, coming runner-up in an international design competition because of it.